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Strategy & product development
From a specific challenge or opportunity to a clear proposition, service or product. Analysis, positioning, concept development and validation are directly connected to practical execution.
From complex challenges to focused solutions.
B.essential develops products, services and systems that help organisations and professionals make better use of relevant information, work smarter and identify opportunities earlier.
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What B.essential does
B.essential works at the intersection of strategy, product development and technology. Starting with a concrete problem or opportunity, the first step is to determine what is actually needed. From there, an appropriate solution is developed, tested and improved.
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Monitoring & intelligence
Turning complex and fragmented information into relevant signals. From regulation and tenders to funding and other opportunities. Not simply collecting information, but determining what actually matters.
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Digital products & systems
Focused digital products, automations and systems for recurring problems and processes. Technology is used as a means to make something simpler, faster or better, rather than as the starting point.
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From challenge to working solution
Not every solution needs to start with software. B.essential starts with the problem, reduces it to what is actually needed and tests ideas in practice as early as possible.
Understand → Simplify → Validate → Build → Improve
Understand
Understand the real problem, need or opportunity.
Simplify
Reduce complexity to what genuinely adds value.
Validate
Test assumptions early in practice.
Build
Develop what is needed as a product, service, system or combination of these.
Improve
Improve based on actual use, results and new insights.
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Selected initiatives
A selection of products and concepts developed through B.essential and tested in practice.
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Monitoring & intelligence · Product development
Regelsein
Monitoring building and environmental regulation
Regelsein monitors relevant changes in Dutch building and environmental regulation and translates them into useful signals for professionals working with these rules.
Visit Regelsein ↗02
Monitoring & intelligence · Validation
Fit based monitoring
From available information to relevant opportunities
B.essential develops monitoring concepts that do more than collect opportunities. They assess how well those opportunities match a specific organisation or professional.
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Applied work & ventures
The same approach is also applied within businesses and ventures in which I am actively involved. This is where strategy, positioning, commercial development and execution come together in practice.
ooohhh.art
Contemporary art and entrepreneurship
ooohhh.art is the joint artistic practice of Stefanie Zweifel and Bastiaan van Ederen. Alongside the artistic development, my work within ooohhh includes positioning, digital commerce, partnerships, market development and the systems needed to present and sell the work internationally.
ooohhh.art ↗nooom
Creative production and commercial development
nooom is a creative production studio. Alongside the creative practice, my role focuses on positioning, propositions, commercial development, new market segments and improving outreach and sales processes.
nooom.nl ↗05
About Bastiaan
25+ years across strategy, creativity, communication and entrepreneurship.
B.essential is the working platform of Bastiaan van Ederen.
After more than 25 years working at the intersection of strategy, creativity, communication and entrepreneurship, I increasingly focus on developing targeted products, services and systems around concrete business challenges.
My background combines strategy and concept development with building and running businesses in practice. As a result, I look at a challenge not only from the perspective of an idea or technology, but also from the perspectives of the user, commercial viability and execution.
Within B.essential, that experience comes together in my own initiatives and in selected challenges for organisations and professionals.
A challenge that could be approached smarter?
I work on my own products and initiatives, while also taking on selected challenges where strategy, information and technology come together.
info@b-essential.nl ↗